HVAC & Plumbing — Revenue Analysis
The missed call problem: what it really costs a 10-person HVAC company
Most owners know missed calls cost money. Almost none have run the actual number. We did.
30%
of inbound calls missed during peak season
$650
average job value for a residential HVAC call
$87k
average annual revenue lost to missed calls
The math for a typical 10-person shop
| Assumption | Source / basis | Value |
|---|---|---|
| Inbound calls per day (busy season) | Industry average for 10-tech shop | 25 |
| Calls missed or going to voicemail | 30% miss rate (BIA/Kelsey research) | 7-8/day |
| Callers who don't leave a message | 75% of missed callers hang up (Hatch study) | 5-6/day |
| Callers who call a competitor instead | 85% of callers who don't reach you (Invoca) | 4-5/day |
| Average residential job value | ACCA industry data, HVAC-Talk surveys | $650 |
| Busy season length | June–September (4 months) | 120 days |
| Annual revenue lost to missed calls (busy season only) | $78,000–$97,500 | |
Conservative scenario: 4 lost callers/day × $650 × 120 days = $78,000. This excludes after-hours calls, which add another $20-40k for shops without 24/7 coverage.
Two approaches to the problem
The old way
- Hire an additional dispatcher: $45,000/year
- Answering service: $400–$1,200/month
- After-hours coverage: extra $300–800/month
- Still drops calls during surge moments
- Inconsistent — quality varies by person
- Doesn't follow up automatically
Annual cost: $50,000–$65,000 | Gaps remain
The AI agent way
- Answers every call — instantly, 24/7
- Captures name, address, issue, urgency
- Routes emergencies to on-call tech
- Follows up automatically if no booking
- Consistent quality on every call
- Scales infinitely during peak
Annual cost: $4,800–$11,988/year | Zero gaps
See the difference in your operation — free
We build and deploy your AI agent team at no cost for 14 days. No payment info, no commitment. You run the numbers on your own calls.
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